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Home > Schools : School of Business > Postgraduate : Master of Business Administration (MBA) : Unit Description
Unit Description
Business Strategy
and International Business Competitiveness 660 (306052) MBA course. The subject concerns those strategic decisions and actions, which determine an organisation's position in its industry, the focus of its operations and its preparedness in the face of eventualities. Elements include competitive posture analysis, strategic portfolios, structure and strategy, internationalisation, managing strategic change and ethics. Students also get to practice those crucial judgements
on which the fate of an organization depends through forming management
teams for competing companies in computer-based simulation exercise. market. It looks at the firm in the market place, market structures, market failure, government regulation and microeconomic reform. The unit seeks to develop skills in economic environment scanning through aggregate demand analysis, understanding of the monetary system and monetary and fiscal policy interventions, international influences on domestic economies, implications of electronic business,
Asian economic development. The unit is conducted in the context
of Australian and Asian economies. business qualifications. Specifically, it aims to increase your knowledge and understanding of a company's financial position and constraints, and how this affects their business decisions. It will allow the assessment of companies according to their liquidity, profitability, financial backing and financial performance. In doing so, it will enable you to better understand the real drivers of a business and to explain, in financial terms, the costs
and benefits of decision alternatives. It will provide you with the skills to
communicate more effectively with finance and accounting managers. and operational human resource management. The unit provides participants with knowledge of and opportunity for practice in strategies which 'mobilise' business planning through simulations and case studies taken from both local and international organisations. distributions.
Inferential statistics using the Normal, † distribution, chi squared
and F distribution. Simple linear and multiple regression. Decision
Analysis focusing on techniques that will provide a rational framework
for decision making. time management, negotiation, goal-setting, stress management and communication skills. Exercises and assignments are used to develop personal and interpersonal effectiveness. The content of this Unit examines the developing roles of managers in their regional and global environments.
to date examination of current practice and future trends (eg the impact of e-commerce and globalisation) this unit is both exciting and practical. Topics include: market analysis; segmentation and positioning; services marketing; pricing and financial analysis in marketing; communications (including database marketing); distribution and the role of people and processes in creating customer value. Actual development of a marketing plan is an integral part of the unit.
Organisational Behaviour 550 (5698) This unit focuses on the theory behind, and application of, business operations processes and supply chain management. Covering day-to-day business processes, the unit examines how these areas can be analysed and improved on through the application of strategies, concepts and models. Students are required to research current thought on these topics and use a combination of research and their own business knowledge to analyse case studies and undertake a business processes-based examination of a local business. Several forecasting and optimisation methods are presented to help with decisions in the areas of layouts and flows, sourcing, capacity and purchasing, with an examination of the major concerns of supply chain management. |