Curtin Sarawak Malaysia

 
 

School of Foundation & Continuing Studies School of Business Department of Mass Communication School of Engineering & Science    

 

 

 

Home > Schools : Department of Mass Communication > Course Structure


Course Structure

 

* 6 Core units (6 x 25 credits)
* 6 Film and Television - Corporate Production Stream units (6 x 25 credits)
* 6 Marketing Stream OR 6 Public Relations Stream units (6 x 25 credits)
* 6 General Elective units (6 x 25 credits)

 

Core units

301065 v.3 MCI 101: Research and Presentation Skills
301066 v.3 MCI 102: In-Between Cultures and the Popular Media
12194 v.5 MCI 111: The Information Age
12881 v.5 MCI 112: The Critical Attitude
301070 v.3 Media Studies 216 - Asian Media in Transition
12883 v.5 MCI 212: Consumers, Audiences, Publics and Users
 

Film & Television - Corporate Production Stream units

1531 v.8 FTV 111: History of Screen Language
1532 v.8 FTV 121: Screen Production Techniques
2589 v.9 FTV 222: Documentary Workshop
11484 v.6 FTV 233: Advertising and Music Videos
303714 v.2 FTV 243: Screenwriting - Corporate Documentary
301037 v.3 FTV 334: Production - Corporate Documentary
 

Marketing Stream units

10850 v.4 Marketing 100
9764 v.7 Consumer Behaviour 102
11016 v.3 Marketing Communications 211
12989 v.2 Media Planning 250
SELECT TWO UNITS FROM THE FOLLOWING
4375 v.4 Marketing of Services 311
12613 v.2 International Marketing 250
12603 v.3 Tourism & Leisure Marketing 241
3822 v.7 Sales Management 330
 

OR

Public Relations Stream units

10855 v.6 Public Relations (Principles) 102
10854 v.5 Public Relations (Techniques) 200
10851 v.5 Public Relations (Media) 250
3992 v.7 Public Relations (Consultancy) 300
12596 v.4 Public Relations (International) 240
3993 v.8 Public Relations (Professional Practice) 393
 

Recommended General Elective units

10808 v.2 Business Communication 101
10848 v.2 Management 100
11712 v.2 Small Business 200
12598 v.3 Tourism Management (Principles and Practices) 102
12599 v.3 Tourism Management (Impacts and Influences) 200
11011 v.3 Legal Framework 100