Curtin Sarawak Malaysia

 
 

The Learning Centre School of Foundation & Continuing Studies School of Business Department of Media, Culture and Communication School of Engineering & Science    

 

 

 

Home > Schools : Department of Media, Culture and Communication > Course Structure


Course Structure

 

* 6 Core units (6 x 25 credits)
* 6 Film and Television - Corporate Production Stream units (6 x 25 credits)
* 6 Marketing Stream OR 6 Public Relations Stream units (6 x 25 credits)
* 6 General Elective units (6 x 25 credits)

 

Structure of (Media Theory) Core units

Year 1 Semester 1
301065 v.3 MCI 101: Research and Presentation Skills
Year 1 Semester 2
301066 v.5 MCCA 102: Culture to Cultures
Year 2 Semester 1
12194 v.6 MCCA 104: Engaging Media.
Year 2 Semester 2
12881 v.7 MCCA 103: Making Meanings
Year 3 Semester 1
12883 v.5 MCI 212: Consumers, Audiences, Publics and Users
Year 3 Semester 2
301070 v.3 Media Studies 216 - Asian Media in Transition
 

Film & Television - Corporate Production Stream units

Year 1 Semester 1
1532 v.8 FTV 121: Screen Production Techniques
Year 1 Semester 2
1531 v.8 FTV 111: History of Screen Language
Year 2 Semester 1
2589 v.9 FTV 222: Documentary Workshop
Year 2 Semester 2
303714 v.2 FTV 243: Screenwriting - Corporate Documentary
Year 3 Semester 1
11484 v.6 FTV 233: Advertising and Music Videos
Year 3 Semester 2
301037 v.3 FTV 334: Production - Corporate Documentary
 

Marketing Stream units

Year 1 Semester 1
10850 v.4 Marketing 100
Year 1 Semester 2
9764 v.7 Consumer Behaviour 201
Year 2 Semester1
3822 v.8 Sales Management 230
 

OR

9807 v.6 Marketing Research
Year 2 Semester 2
12613 v.2 International Marketing 250
 

OR

1866 v.6 Retail Marketing Distribution 311
Year 3 Semester 1
12593 v.5 Marketing Professional Practice 300
 

OR

3900 v.5 Strategic Marketing 310
Year 3 Semester 2
4375 v.4 Marketing of Services 311

 

Public Relations Stream units

Year 1 Semester 1
10855 v.7 Public Relations (Principles) 201
Year 1 Semester 2
10854 v.6 Public Relations (Techniques) 220
Year 2 Semester1
10851 v.5 Public Relations (Media) 250
Year 2 Semester 2
3992 v.7 Public Relations (Consultancy) 300
Year 3 Semester 1
12597 v.4 Public Relations (Corporate) 360
Year 3 Semester 2
3993 v.8 Public Relations (Professional Practice) 393
 

Recommended General Elective units

10808 v.2 Business Communication 101
10848 v.2 Management 100
11712 v.2 Small Business 200
12598 v.3 Tourism Management (Principles and Practices) 102
12599 v.3 Tourism Management (Impacts and Influences) 200
11011 v.3 Legal Framework 100